Art Direction, Design

Lanue – Lanue

Duluth, MN

What does it mean to “put out” a new record? In the streaming world, Lanue was looking for a novel approach to create the old-school experience of record-buying in the digital age.

Strategy: An unfolding poster containing lyrics and liner notes, accompanied by a postcard and handmade print. Buyers of the album received this package in the mail alongside a digital download. Vinyl was then designed based on this concept for those looking for a physical copy.