Art Direction, Design
Packaging Concepts
Minneapolis, MN
With a nearly 30-year-old logo, Packaging Concepts was ready to take their visual brand to a new level as they looked to the future. The all-in-one product packaging supplier sought a look and feel that was modern while also representative of its products.
Strategy: Contrasting classic industrial looks with modern, clean aesthetics. A new collection of photos and literature were developed to showcase the company’s comprehensive inventory. The new logo, cool color palette and visual system provide a cohesive expression of their unique product offerings.
