Art Direction, Illustration, Design, Production

Keystone Community Services

St. Paul, MN

Keystone Community Services, an 80+-year-old social services organization, was planning to launch the public portion of their capital campaign to build a much-needed food shelf in St. Paul’s Midway neighborhood. After securing funding from government and public entities, as well as corporate and foundation sponsors, a $3.9 million gap existed and needed to be filled by more donors.

Strategy: Direct mail capital campaign case statement was designed and mailed to 8,500 recipients. An illustrated birds-eye view of the space was created to clearly show the plans in an appealing way.